Course Descriptions
REQUIRED BUSINESS MANAGEMENT COURSES
Ba151 Principles of Management
An introduction to the theory and practices of management, including the four functions: to plan, organize, lead and control.
Ba155 Principles of Marketing
An introduction to the theory and practices underlying marketing processes including the “Four P’s” – product, place, price, promotion.
Ba240 Organizational Behavior
Interdisciplinary study of interactions among individuals and groups within organizations. Prerequisites: Bal5l; Ba155
Ba340 E-Business
Explores the impact of electronic media, especially the Internet, on business and society, and how business functions are enhanced through effective application of new information technology. Prerequisites: Bal5l; Ba155; Csl50, or permission of Instructor.
Ba347 International Management
Introductory study of global business and multinational corporations. Analysis and development of management strategies within the context of the legal, cultural and socioeconomic environment of host nations. Prerequisite: Ba151; Ba155.
Ba457 Management Strategy
Integrative course incorporating management objectives in pursuing organizational mission and goals. Use of case studies and analytical techniques to achieve corporate objectives. Prerequisites: Ba347; Acl52; Csl50; Ec102; Ec300 and hold senior status.
Ba465 Executive Seminar
An examination of contemporary management issues conducted by senior decision makers from both private and public sectors. Open by invitation only to Honors students and other qualified advanced undergraduates. Business Administration students may elect to take this course in place of major seminar.
Ba496 Seminar in Business Administration
Case studies, simulations, business games using computer applications or experiential learning project. Course is open only to those who have completed all major and cognate course requirements and hold senior status
REQUIRED INTERNATIONAL BUSINESS &TRADE COURSES
Bal5l Principles of Management
An introduction to the theory and practices of management, including the four functions: to plan, organize, lead and control.
Ba155 Principles of Marketing
An introduction to the theory and practices underlying marketing processes including the “Four P’s” – product, place, price, promotion.
Ba246 Export Management
Course examines the decisions and management processes involved in locating foreign markets and developing an export business. Core exporting activities emphasized include: overseas customer identification, product adaptation, logistics and transportation, product sale, payment systems and export promotion activities. Prerequisites: Ba151; Ba155.
Ba319 International Marketing
Marketing activities involved in successful international business operations with emphasis on application of marketing principles to the international environment. Prerequisites: Ba151; Ba155.
Ba347 International Management
Introductory study of global business and multinational corporations. Analysis and development of management strategies within the context of the legal, cultural and socioeconomic environment of host nations. Prerequisite: Ba151; Ba155.
Ba456 International Business Strategy
Integrative course incorporating International Business objectives in pursing organizational mission and goals. Use of case studies and analytical techniques to achieve corporate objectives. Prerequisites: Ba347; Ac152;Cs150; Ec102; Ec300 and hold senior status.
Ba465 Executive Seminar
An examination of contemporary management issues conducted by senior decision makers from both private and public sectors. Open by invitation only to Honors students and other qualified advanced undergraduates. Business Administration students may elect to take this course in place of major seminar.
Ba496 Seminar in Business Administration
Case studies, simulations, business games using computer applications or experiential learning project. Course is open only to those who have completed all major and cognate course requirements and hold senior status
REQUIRED MARKETING MANAGEMENT COURSES
Bal5l Principles of Management
An introduction to the theory and practices of management, including the four functions: to plan, organize, lead and control.
Ba155 Principles of Marketing
An introduction to the theory and practices underlying marketing processes including the “Four P’s” – product, place, price, promotion.
Ba250 Consumer Behavior
An interdisciplinary approach to the study of marketing with the focus on consumer decision making and purchasing behavior. Prerequisite: Ba155.
Ba319 International Marketing
Marketing activities involved in successful international business operations with emphasis on application of marketing principles to the international environment. Prerequisites: Ba151; Ba155.
Ba351 Marketing Research
Basic methods and tools use to gather and analyze supportive marketing data to reduce the risks in executive decision- making. Prerequisites: Ba3l9; Ec300.
Ba455 Marketing Strategy
Integrative course incorporating Marketing objectives in pursuing organizational mission and goals. Use of case studies and analytical techniques to achieve corporate objectives. Prerequisites: Ba351; Acl52; Csl50; Ec102; Ec300 and hold senior status.
Ba465 Executive Seminar
An examination of contemporary management issues conducted by senior decision makers from both private and public sectors. Open by invitation only to Honors students and other qualified advanced undergraduates. Business Administration students may elect to take this course in place of major seminar.
Ba496 Seminar in Business Administration
Case studies, simulations, business games using computer applications or experiential learning project. Course is open only to those who have completed all major and cognate course requirements and hold senior status
BUSINESS ADMINISTRATION ELECTIVES
Ba175 Diversity in Management
The changing roles of diverse groups in the work world with emphasis on women and minorities as managers and entrepreneurs; including legal and ethical issues faced in a diverse work environment.
Ba20l Logistics
The science of planning, design and support of business operations including procurement, purchasing, inventory, warehousing, distribution, transportation, customer support, financial and human resources. Prerequisites: Bal5l; Ba155.
Ba/Cu2l3 Advertising and the New Media
(See Communications Department for course description.)
Ba/Cu218 Media Business
(See Communications Department for course description.)
Ba225 Managing Non-Profit Organizations
Analysis of management principles and practices in both private and public not-for-profit institutions and agencies. Prerequisites: Bal5l; Ba155
Ba/Cu241 Advertising Management
Current practices relative to media selection, types of advertising, sales promotion, consumer markets, and demand creation. Prerequisites: Bal5l; Ba155.
Ba242 Sales Management
A study of the sales function, including the sales process, selling skills, sales management and building customer relationships. Student will apply managerial principles to organizing and administering the sales function. Prerequisites: Ba151 and Ba155.
Ba243 Human Resource Management
Examines the human resource function and personnel administration in business and public organizations. Prerequisites: Bal5l; Ba155.
Ba244 Retailing Management
Contemporary problems and managerial policies affecting the entire retail structure. Prerequisites: Bal5l; Ba155.
Ba245 Customer Service
Marketing techniques and procedures used by organizations to measure and achieve customer satisfaction. Prerequisites: Bal5l; Ba155.
Ba246 Export Management
Course examines the decisions and the management processes involved in locating foreign markets and developing an export business. Core exporting activities emphasized in the course include: overseas customer identification, product adaptation, logistics and transportation, product sale, payment systems and export promotion activities.
Prerequisites: Ba151; Ba155.
Ba/Cu247 Marketing Communications
A workshop designed to integrate promotions, media, technology, and publicity in order to achieve corporate objectives. Prerequisites: Bal5l; Ba155.
Ba248 Services Marketing
Issues in the marketing of services using cases to analyze service quality, and customer satisfaction. Prerequisites: Bal5l; Ba155.
Ba249 Sports Marketing
Analysis of strategic marketing processes and events in the spectator sports industry, with emphasis on the relationships among consumers, suppliers and owners. Prerequisites: Ba151, Ba155.
Ba251 Business Demography
Basic demographic techniques used in the analysis of populations, focusing on marketing and business activities. Prerequisites: Bal5l; Ba155.
Ba252 Direct Marketing
Examines the integrated operations of organizations including traditional strategies (e.g. mail, telemarketing) and modern technologies (e.g. databases, Internet), and legal and ethical issues. Prerequisites: Bal5l; Ba155.
Ba253 Labor Relations
Labor history, legislation, and collective bargaining. Prerequisites: Ba151; Ba155.
Ba262 New Products Management
Concepts, development, testing, and production of new products and services from origin to full scale marketing. Prerequisites: Bal5l; Ba155.
Ba363 Entrepreneurship
Challenges and opportunities in managing small businesses including Franchising and Licensing. Techniques of planning, obtaining funding for, and operating new and/or existing small business ventures. Prerequisites: Bal5l; Ba155.
Ba264 Marketing of Professional Practices
Effective marketing techniques applied to the opening, development, and expansion of professional practices. Prerequisites: Bal5l; Ba155.
Ba276 Management of Change
Analysis of changing conditions challenging contemporary business managers and their organizations. Prerequisites: Bal5l; Ba155.
Ba282 Leadership Concepts and Theories
Examination of the foundations of leadership using major theorists and leadership models in the context of today’s business environment. Prerequisite: Ba240.
Ba283 Experiential Management
Allows for various formats to experience the practice of business. Applies classroom/theoretical learning to ‘real-world’ environment through a practicum, internship, service learning, etc…
Prerequisites: Junior standing and completion of Ba core classes.
Ba295 Cooperative Education
See: APPROACHES TO EARNING COLLEGE CREDIT – Cooperative Education.
Ba312 Marketing Planning and Management
Examines roles and functions of strategic marketing management. Stresses integration of product, consumer, research, distribution, budget, promotion, and marketing feedback in a managerial framework. Using cases, the emphasis is on strategic marketing planning and decision-making. Prerequisite: Ba250
Ba/Ur3l3 Business and the City
(See Sociology Department and Urban Studies Department for course description.)
Ba316 Financial Service Marketing
Course applies marketing theory and analytical techniques in the financial industry. An essential part of the course is the development of marketing strategies and plans for financial service firms. Prerequisites: Economic Students: Ec352; Business Administration Students: Ba151; Ba155
Ba320 Globalization
Explores the nature of social, economic, and business changes leading to “Globalization.” Analyzes how institutions are changing in response to the opening of markets and homogenization of cultures. Prequisites: Ec102 and So121.
Ba/Pl325 Business Ethics
Course examines the capitalist economic system in terms of the legitimate interests of the various stakeholders; a case study approach to the ethical issues involved in business practices. Values Course
Ba/Ur335 Race Relations in Industry
(See Sociology Department and Urban Studies Department for course description.)
Ba345 International Advertising
Marketing approach to the management of international advertising including a blend of theory and practice in addressing problems in international marketing. Prerequisites: Ba3l9; Ba347.
Ba350 Operations Management
Survey course of the various operations and techniques required to produce goods and services. Prerequisites: Ba240 or Ba250 or Ba246; Ma105 - Ma106 or Ma123 – Ma124.
Ba355 Supply Chain Management
Systems approach to controlling the flow of materials from raw material to finished goods: including a review of transportation modes, materials management, information systems, decision support systems, logistics organization, international logistics, and strategic planning. Prerequisites: Bal5l; Ba155.
Ba371 Purchasing Management
Integrative aspects of the purchasing function with the total organization. Prerequisites: Bal5l; Bal55.
Ba391 Independent Study in Business Administration
Open only to departmental majors upon approval of instructor.
Ba/So4l0 Managing Cross-Cultural Training Skills
(See Sociology Department and Urban Studies Department for course description.)
Ba/So4l5 Understanding and Managing Cross-Cultural Diversity
(See Sociology Department and Urban Studies Department for course description.)
Ba421 Doing Business In Europe
Course designed to expose students to the European business environment and develop a better and more practical understanding of issues such as European integration, monetary union, economic and political development, and cross-cultural aspects of international management. Please note: course involves a 10-day trip to Europe and approval of Instructor. Upper level business majors preferred.
Ba430 Global Business Environment: Regional Studies
An interdisciplinary study of global business including the political, economic, and the cultural climate of a select region of the world. Speakers, expert faculty, and student research will be employed. Prerequisite: Ba319; Ba347.
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